Why fewer teenagers choose Facebook

Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]

The right social media platforms for SMBs

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available […]