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Robin’s Top 10 Rules For Salespeople

You Have To Be SOLD Before You Can SELL. If you’re not excited and deeply passionate about what you sell, figure out how to get excited — or find another job. Talk to someone who is passionate about a hobby, and they’ll “sell” you on why it’s so exciting. They don’t need a script or […]

Stop Calling It A Labor Shortage It Is A Turnover Crisis

The Statistics Are Alarming A record-setting 10.1 million jobs opened in the U.S. 11.5 million workers quit just in the second quarter of 2021. 41% of the global workforce would consider leaving their current employer within the next year. 54% of Gen Z are considering quitting. The “Great Resignation” is a mass, voluntary exodus from […]

12 Principles That Make A Champion On And Off The Field

Emmitt Smith is best known as the NFL’s all-time leading rusher, a Pro Football Hall of Famer, and a “Dancing with the Stars” champion. But he’s also a respected entrepreneur, sought-after speaker, bestselling author, and one of the most valuable personal brands in the sports-entertainment field. As chairman of E. Smith Legacy Holdings, a successful […]

Customer Loyalty Strategy: Screw Up First

One of the key characteristics of the top customer experience brands in the world is that they are “Zero Risk” to do business with. A Zero Risk business isn’t one that never makes mistakes; every excellent customer service company drops the ball from time to time. The secret to what makes these top brands Zero […]

Unmitigated Discipline Military-Tested Leadership Strategies From A Navy Seal to Guide You In Everyday Battle

In 2004, Ramadi, Iraq, became the center of control for the Middle Eastern terrorist group al-Qaeda. Two-year battles ensued over the city of 500,000 people, during which the rule of law was nonexistent, bloodshed was constant, and devastation was unrelenting. US forces posted battle stations within the city and managed to keep al-Qaeda at bay […]

When Is Marketing To Blame When Sales Don’t Happen?

My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars […]

Strengthening SMB cybersecurity with managed IT services

As technology continues to advance, small- and medium-sized businesses (SMBs) face increasing cybersecurity risks. Protecting sensitive data and maintaining a secure online environment is crucial for the success and longevity of SMBs, but without the right resources and expertise, this task can be daunting. Managed IT services providers (MSPs) offer a cost-effective and comprehensive solution […]

Don’t Settle For Less

5 Questions Every IT Professional Should Say Yes To Business owners have a wide variety of responsibilities. In many cases, they oversee the hiring process, ensure operations run smoothly and find the best third-party vendors to help benefit their business for years to come. One problem many business owners face when hiring a third party […]

Unveiling the invisible threat: Exploring the world of fileless malware

With its ability to evade traditional antivirus solutions, fileless malware poses a significant challenge to organizations and individuals alike, as it can cause severe damage without leaving any traces behind. In this article, we will delve into the intricacies of fileless malware, explore how it works, and discuss effective strategies to protect against this invisible […]