Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]
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Cyberthreats and the finance sector
The financial sector has long been heavily targeted by cybercriminals. Over the years, the number of attacks that involved extortion, social engineering, and credential-stealing malware has surged rapidly. This means that financial institutions should strive to familiarize themselves with the threats and the agents behind them. Here are seven new threats and tactics, techniques, and […]
Fileless malware: Are you at risk?
Over the past few years, the security industry has been witnessing a rapid evolution in attack techniques, including fileless malware, which uses legitimate tools and services such as existing software, applications, and authorized protocols to carry out malicious activities such as unauthorized data retrieval or data damage. It therefore pays to stay abreast of such […]
Which social media platform is best for you?
Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses […]
Are autocomplete passwords safe?
Advertisements and suggestions based on our internet browsing habits are sources of online tracking. However, autocomplete passwords are also another source of online tracking. This sneaky tactic comes with serious security risks. Here’s how you can stop it from targeting you. Why auto-fill passwords are so dangerous As of December 2018, there are 4.1 billion […]
How to manage Google reviews
Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]
VPNs: Why you need them
Installing antivirus software and setting strong passwords are no longer considered the bare minimum in cybersecurity. With hackers, third parties, and ISPs constantly monitoring networks and your online habits, hopping onto a virtual private network (VPN) is crucial for keeping your surfing habits private. Here’s why. What is a VPN? The best way to describe […]
Think your password is secure? Think again
A password policy designed for federal agencies must be secure, right? Surprisingly, that hasn’t been the case, according to the National Institute of Standards and Technology (NIST). The NIST created many of the password best practices you probably loathe — the combination of letters, numbers, and special characters — but it now says those guidelines […]
Not all hackers are cybercriminals
Newspaper headlines and Hollywood movies have shaped our understanding of computer hackers, but in the real world it’s not so simple. Some hackers are making massive contributions to the field of cybersecurity, it just depends on which hat they’re wearing that day. Take a few minutes to learn about white, black, and gray hat hackers. […]
The lowdown on cloud security
If you’re thinking of transitioning your business to the cloud, consider the security of the platform. While providers would like us to believe that the friendly, fluffy cloud image used to market the service means it is automatically secure, the reality is far different. Just ask one of the nearly seven million Dropbox users who […]